J. Anthony Vargas, fresh out of college, had his first experience helping small businesses with their marketing strategies while working as the director of marketing for Penfield Communications, a weekly newsprint publisher with three brands. He quickly put his talents to work and gained the trust of his clients by delivering bottom-line results. His clients were so impressed that they started to seek his advice on other business topics, from growth and development strategies to mentoring.
In 1996, he started Vargas Group, Inc., a strategic marketing firm. Within two years Vargas Group grew to be very successful strategic marketing firm billing a few million dollars, serving clients such as Bacardi, USA; William Grant & Son’s, AT&T, Neighborhood Health Plan of Rhode Island and, Chirocare. What made Vargas Group successful was the understanding of combining marketing and strategic research to create meaningful profit driven campaigns. Vargas Group, coined the term “Community Based Relationship Marketing,” what is often referred today as a CBRM campaign.
In 2007, with the support of his think tank, Anthony started J.O. Read, an accounting and business advisory firm that specializes in finance and taxation, operations, and general ownership and business management. J.O. Read has committed itself to educating entrepreneurs and business executives in the art of strategic thinking and planning for the betterment of their respective organization.
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We at J.O. Read know that finding the right business advisor to consult you is a choice not to be taken lightly. That’s why we offer a free consultation to walk you through your needs, the scope of your goals, and your budget.
J. Anthony Vargas
I realized before I started J.O. Read that there’s a billion-other people in this world who do what I do. What I do isn’t the magic. The real magic comes from a combination of why I do it, for who I do it, and how I do it. What + Who + Why + How = Awesome!
Finding people, you trust to help you run your business is paramount. But you can’t do everything. And like me, I know I've tried. We’re small-business owners, a brand of superheroes of our own class. But when you do everything for so long, you’re bound to break. We can’t all afford it when first starting out but remind yourself that J.O. Read is here to help you lighten the load and run leaner and meaner than you’ve ever run.
Growth is the goal, right? More revenue, more sales, bigger and better customers. But what happens when the volume we crave comes along and we haven’t built a business that can support it? When making decisions to scale, always ask, “Do we have the infrastructure to support this move, and if not, ask us how we can create it?” I feel that less full speed ahead and more full attention to the most important business meal of the day—it will fuel and support everything you do as the day (and years) go on.